1.1 Billion Menopausal women are angry with retailers, brands, and society at large for ignoring them.
More than 80% want more innovative, cost-effective, and easy to find solutions, especially in scalp and hair care.
(Source: McKinsey, GenM, BOF Reports, 2023)
Our mission:
We don't grow hair. We empower your body to create healthier, stronger hair that lasts without harming the body.
Our vision:
Cria returns to you the joy and ease of having a healthy head of hair, naturally
Our niche:
Multicultural, suburban, middle class women between the ages of 40-60 years, experiencing menopause triggered dry/ itchy scalp and irregular hair shedding, looking for all natural topical solutions that promote scalp and hair health without harming the body.
Our offerings: Cria Hair and Scalp Booster is powered by only 4-100% organic ingredients that instantly stops scalp dryness/itchiness and strengthens hair roots within 4 weeks. When used overnight, Cria promotes restful sleep, eases general restlessness and anxiety in the body. Cria is vegan, gluten free, cruelty-free and made 100% in the US.