Splashmetrics, Inc.

77% of today’s millennial B2B buyers - who are now making the majority of the purchase decisions for all businesses - want ZERO interaction with a sales rep until they’ve made their purchase decision. Instead, in the "last-mile" of their buying journey, these buyers prefer a sequence of hyper-personalized smart sales content through which they can get the same answers to their very specific questions that sales-reps have previously provided. This is the new “B2B sales conversation”. Delivering on this demand not only bridges the long-standing marketing and sales divide within a company, but vastly improves sales and ROI (up to 7X). Yet most businesses still struggle to align their executive, marketing, sales, and content teams to deliver this last-mile, self-serve buying experience.

Splashmetrics is the solution to this problem - benefitting both Buyer and business.

In the past 120 days Splashmetrics has closed several co-selling partnerships including a large-scale strategic partnership with the global B2B marketing conglomerate, BBN International. BBN is the third largest B2B Marketing agency in the world with over 32 separate agencies under its umbrella. They've now adopted Splashmetrics as a core technology in their recommended stack for clients - and are building new service offerings around it. These developments have led to a $1.5M+ pipeline for Splashmetrics for 2025 - which is still growing. Hence our seed round to maximize these opportunities and scale our growth via further like partnerships and our own direct sales efforts.