Millennials make up 75% of today's workforce. 73% of them are already making key purchase decisions for businesses. Yet 77% of them want ZERO interaction with sales reps. This is completely disrupting a market sector that is projected to grow to $2.1T by 2032.
Splashmetrics is the world’s first AI-driven SaaS solution solely focused on the rapidly accelerating shift toward self-serve B2B buying. For enterprise businesses, self-serve selling with Splashmetrics can result in a ~7X increase in marketing and sales ROI.
Our revolutionary AI-driven platform helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. For example, our Manage component collaboratively aligns all GTM stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to closed deal. Then with 1-click from that collaborative strategic plan, our underlying SplashLogicAI automates much of the execution, integration, and measurement of this strategy-driven, hyper-personalized sales content via our SplashMaker+ smart content component. This includes full integration with leading platforms such as HubSpot, Marketo, SalesForce, etc. where the sale team receives a completely new class of real-time qualification data directly from these Buyers. And finally, our Analyze component leverages this end-to-end RevOps intelligence to provide 360°, CRO-level analytics specifically focused on the efficacy these strategic self-serve selling efforts. Finally, based on this measurement, our SplashLogicAI provides users best-practice feedback and recommendations for improving their self-serve selling efforts.
Splashmetrics is led by Steve Brothers, whose experience consists of almost two decades in enterprise B2B Marketing Strategy and Creative work via his previous award-winning agency, Watershed 5. Splashmetrics is primarily bootstrapped to this point, has paying customers, and is an alum of both the Capital Factory and MassChallenge programs.
