About Bord Labs

Bord Labs is building the growth operating system for how businesses are found in AI-driven discovery.

Today, companies rely on fragmented vendors across websites, SEO, and digital presence, with little accountability for actual growth. At the same time, buyer behavior has shifted. Customers are no longer searching the same way. They are asking AI. Most businesses are effectively invisible where discovery now happens.

Bord Labs fixes that.

We replace multiple vendors with a single, productized system that owns a company’s online presence end to end, from website to SEO to AI visibility. Our platform, visibl, measures and improves how businesses show up across AI platforms like ChatGPT and Google AI.

Every engagement generates structured data and repeatable playbooks, feeding into a scalable software layer that allows one team to run growth for hundreds of businesses.

We are not selling websites. We are building the system that runs growth in the AI discovery era.

Tagged with

Search Engine Optimization (SEO) Marketing Analytics Marketing Strategy Business Services Growth Strategy Analytics

Team

Problem statement

Buyers are shifting to AI to discover businesses. Most companies have no visibility into how they show up there, or any system to control it.

Instead, they rely on fragmented vendors across websites and SEO, with no unified view, no accountability, and no clear link to revenue.

Visibility is not managed as a system, so outcomes are not owned.

Traction information

• ~$44K ACV signed customer with additional $40K LOI at target pricing
• $250K committed from Capital Factory

• ~$3M pipeline generated from SXSW on ~$3K spend using proprietary system

• Enterprise design validation with Intel, Accenture, and IBM

• 200+ target accounts analyzed with active outbound across 900+ companies

Product images

Milestones

April 2026

Accepted into Capital Factory All Access

Accepted into Capital Factory All Access, one of the most active early-stage investor networks, providing access to VCs, angels, and corporate partners.

March 2026

$3M Pipeline Generated from SXSW

Generated ~$3M in qualified pipeline from SXSW activation on ~$3K spend using a proprietary outbound and event system, validating early demand and repeatable pipeline generation.

March 2026

First Public Event Hosted at SXSW *Unofficial

Hosted first Bord Labs event at SXSW, engaging 100+ founders, operators, and business owners and establishing early category presence around AI visibility.

February 2026

visibl Launched with Live Customers

Built and deployed visibl as a productized system, actively delivering AI visibility insights and optimization for customers.

Updates

Profile created.

Added about 14 hours ago

Funding

Currently raising capital

$250,000

committed

$3,000,000

round goal